Fusing Left-Brain Thinking And Right Brain Feeling To Create Powerful Marketing Materials Using Empathy, Design and Story
Bring Empathy, Design, and Story To Your Marketing Material And Watch Your Prospects Sell Themselves
You're Business Is Unique--You're An Expert In Your Field--You're Marketing Consistently...But Still You're Business Isn't Growing
There Is A Common Misconception About Marketing and Copywriting That Is Costing You Serious Money
When We Put Both Sides Of Our Brain Together, The Copy Gleams, The Audience Reads, And Prospects Turn Into Clients Right Before Your Eyes...It's Like Magic!
Dear Fellow Business Owner,
The rules of marketing have changed. Therefore, the standard forms of marketing don't work anymore. What's the difference? And how can you adapt to the new marketplace?
People have everything they need to function and they're constantly exposed to advertisements for more products and services they should invest in. It's not enough to just 'stand out' anymore. You need to stand out, captivate your prospect, and compel them to buy...fast!
But Customers Aren't So Easily Persuaded Anymore
If you want your prospects to listen to what you have to say, you have to listen to them. The marketplace is brimming with every product and service imaginable. People can't be enticed by features alone. It's not even the tempting benefits that are going compel them to take out their credit card anymore. They want a solution but they don't KNOW that solution is, but if you can narrate their inner dialogue back to them and show how your product matches their EXACT needs THEY will do whatever it takes to close the sale.
And There Is No Scam or Hype In Sight--Just Honest, Relevant, Mutually-Beneficial Business--Only Possible With Whole-Minded Copy
Are you REALLY marketing to your target audience? Not who you think your target audience is--but who they ARE. And you listened to them? Because they will tell you "exactly" what they want if you do.
In the past marketing has been very left-brain heavy. Logical--Linear--Rational--
But as we move farther into the 21st century, the importance of the right-brain senses is becoming the differentiating factor between the successes and the failures. The right-brain mindset is not just for artists, creators, and designers. The right-brain is part of what makes us human, what allows us to relate to one another, and what inspires us to action.
...and THAT is Why Marketing Requires "Whole Brain" Copy
This is achieved in some of the following ways:
Telling a story
Creating empathy
Building rapport
Including real-life elements in the copy
Copywriting Is Like Conducting A Symphony--You'll Know Good Copywriting When You Hear It--But Do You Know How To Create It?
Copywriting used to be about details--highlighting the small or specific differences between products.
Important, Yes. But...
These nuances need to be brought together like the instruments in an orchestra to create a bigger more comprehensive account of how a product or service plays a part in the context of one's life. Whether you're talking about the benefits of a piece of floss or the talents of a particular chiropractor, overall experiences are taking precedence over better products. Simply better is not enough. This needs to be shown!
Poor Copy is tragic...Why? Because the product or service being offered is slipping past the people who need it most--solely due to poorly put together copy. Similar to a doctor not mentioning a treatment to his patient simply because he assumes it's not the right solution.
Poor Copy Is Not Only A Missed Opportunity--
It's A Missed Revelation!
I'm Gina, and as a freelance copywriter specializing in the health and wellness industry. My goal is to take your business to the next level using copy that not only gets your message across, but does it in a compelling way. I find the 'true' emotions of your target audience and design a message that speaks specifically to them.
Through the power of "Intimate Interviewing," I am able to get the facts, stories, and motives that most copywriters never find. Then I weave them into a compelling story which stirs your prospects to buy in a genuine, natural, and sure-fire way.
To schedule a free half hour consultation, contact me at gnero@nero-ink.com
Since seven is the magic number in advertising, anyone who contacts me on the 7th, 17th, or 27th of the month will receive 7% off of any service.
Wishing you success in your business!
Gina Nero
~marketing resultant~
You're Business Is Unique--You're An Expert In Your Field--You're Marketing Consistently...But Still You're Business Isn't Growing
There Is A Common Misconception About Marketing and Copywriting That Is Costing You Serious Money
When We Put Both Sides Of Our Brain Together, The Copy Gleams, The Audience Reads, And Prospects Turn Into Clients Right Before Your Eyes...It's Like Magic!
Dear Fellow Business Owner,
The rules of marketing have changed. Therefore, the standard forms of marketing don't work anymore. What's the difference? And how can you adapt to the new marketplace?
People have everything they need to function and they're constantly exposed to advertisements for more products and services they should invest in. It's not enough to just 'stand out' anymore. You need to stand out, captivate your prospect, and compel them to buy...fast!
But Customers Aren't So Easily Persuaded Anymore
If you want your prospects to listen to what you have to say, you have to listen to them. The marketplace is brimming with every product and service imaginable. People can't be enticed by features alone. It's not even the tempting benefits that are going compel them to take out their credit card anymore. They want a solution but they don't KNOW that solution is, but if you can narrate their inner dialogue back to them and show how your product matches their EXACT needs THEY will do whatever it takes to close the sale.
And There Is No Scam or Hype In Sight--Just Honest, Relevant, Mutually-Beneficial Business--Only Possible With Whole-Minded Copy
Are you REALLY marketing to your target audience? Not who you think your target audience is--but who they ARE. And you listened to them? Because they will tell you "exactly" what they want if you do.
In the past marketing has been very left-brain heavy. Logical--Linear--Rational--
But as we move farther into the 21st century, the importance of the right-brain senses is becoming the differentiating factor between the successes and the failures. The right-brain mindset is not just for artists, creators, and designers. The right-brain is part of what makes us human, what allows us to relate to one another, and what inspires us to action.
...and THAT is Why Marketing Requires "Whole Brain" Copy
This is achieved in some of the following ways:
Telling a story
Creating empathy
Building rapport
Including real-life elements in the copy
Copywriting Is Like Conducting A Symphony--You'll Know Good Copywriting When You Hear It--But Do You Know How To Create It?
Copywriting used to be about details--highlighting the small or specific differences between products.
Important, Yes. But...
These nuances need to be brought together like the instruments in an orchestra to create a bigger more comprehensive account of how a product or service plays a part in the context of one's life. Whether you're talking about the benefits of a piece of floss or the talents of a particular chiropractor, overall experiences are taking precedence over better products. Simply better is not enough. This needs to be shown!
Poor Copy is tragic...Why? Because the product or service being offered is slipping past the people who need it most--solely due to poorly put together copy. Similar to a doctor not mentioning a treatment to his patient simply because he assumes it's not the right solution.
Poor Copy Is Not Only A Missed Opportunity--
It's A Missed Revelation!
I'm Gina, and as a freelance copywriter specializing in the health and wellness industry. My goal is to take your business to the next level using copy that not only gets your message across, but does it in a compelling way. I find the 'true' emotions of your target audience and design a message that speaks specifically to them.
Through the power of "Intimate Interviewing," I am able to get the facts, stories, and motives that most copywriters never find. Then I weave them into a compelling story which stirs your prospects to buy in a genuine, natural, and sure-fire way.
To schedule a free half hour consultation, contact me at gnero@nero-ink.com
Since seven is the magic number in advertising, anyone who contacts me on the 7th, 17th, or 27th of the month will receive 7% off of any service.
Wishing you success in your business!
Gina Nero
~marketing resultant~
